Getting found by new tower residents

The problem, stated plainly

Most local businesses are visible to people who already know the area, not to people who arrived last week. New residents don't know the shop names, don't know that Burquitlam Plaza sits at Clarke Road and Como Lake Avenue, and often don't know whether their address counts as Coquitlam or Burnaby. They search on their phones, ask in building chat groups, and read whatever the strata or property manager hands them.

If your profile lists the wrong area, your website never mentions the streets around the stations, or your hours are out of date, those households simply never see you. The loss is invisible because it's people who didn't call.

Who this is for

This suits any business whose customers live within a short drive or walk of the stations:

• home-service trades doing small residential jobs: plumbing, electrical, handyperson, painting, blinds, cleaning, moving help
• walk-in businesses near Lougheed Town Centre or the North Road strip: cafés, restaurants, salons, clinics, pharmacies, tutoring
• businesses that sell a recurring service, such as cleaning, pet care or laundry pickup, where one new customer is worth many visits

It's a poor fit if most of your work comes from commercial contracts or from customers far outside the area.

What's included

The work is concrete and finite. We usually cover these pieces:

1. A search audit from a newcomer's point of view. We search the way a new resident would, using phrases like "plumber near Burquitlam station" or "cleaner Lougheed", and record who appears and why.
2. Google Business Profile fixes. Service area that covers both sides of North Road, accurate categories, hours, photos that show real work, and posts timed to building handovers.
3. Website pages that name the area honestly. One clear page about serving the Burquitlam–Lougheed area, written to help a new resident, not to stuff keywords.
4. A newcomer offer. Something simple and believable, such as a first-visit option or a move-in bundle, with a clear way to call, text or email.
5. A building calendar. A shared list of buildings nearby with expected or recent handover months, so you know when to push.
6. Permission-based outreach. Where a manager welcomes it, a short notice or welcome-package insert you can offer.

Timeline

A typical engagement runs four to eight weeks of setup, followed by a check after the next building handover. The audit and profile fixes come first because they're fast. Pages and the offer follow. The calendar is a living document that you keep after we finish.

How we measure it

Before any change, we record a baseline: profile views and calls from your Google Business Profile insights, website visits to the relevant pages, and the number of new customers who give an address in a recent building. After the fix we compare the same measures across the next handover period. We pair this with two-city enquiry tracking when you want a cleaner read of which side of North Road the new customers come from.

Mistakes we see often

• Calling yourself a Burnaby business only. Many Coquitlam-side residents filter by city name and skip you.
• Generic photos. A stock image of a kitchen persuades nobody; a photo of your van outside a recognisable street does.
• Offers that sound like bait. New residents are flooded with pitches. A plain, modest offer works better than a dramatic discount.
• Ignoring building rules. Leaving flyers in a lobby can get you banned by a manager whose approval you need later. Our strata access work covers how to stay on good terms.
• Pushing once and stopping. Buildings open in waves. Visibility that lapses between handovers has to be rebuilt each time.

Where this sits among the four fixes

This is the most marketing-shaped of our engagements. If new customers find you but then can't reach you, call coverage during building jobs is the better first step. For an overview of all four, see services, and for the neighbourhood context, read the areas we cover.